Privacy policy
PRIVACY POLICY
Last updated: July 29, 2026
Novellessa (“Novellessa,” “we,” “us,” or “our”) operates this online store and website, including the related content, features, products, customer-support services, and shopping tools collectively referred to in this Privacy Policy as the “Services.”
Novellessa is operated by Ammar Rahhal as an individual business based in Saudi Arabia. Our online store is hosted and supported by Shopify.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use the Services, create an account, place an order, submit a product review, contact us, subscribe to marketing communications, or otherwise interact with Novellessa.
By using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of the Services.
1. Personal Information We Collect
The personal information we collect depends on how you interact with the Services and which features you use.
We may collect or process the following categories of personal information:
Contact Information
This may include:
• Your name.
• Email address.
• Telephone number, when provided or required for delivery.
• Billing address.
• Shipping address.
• Other delivery or contact details that you provide.
Order and Transaction Information
This may include:
• Products viewed or purchased.
• Items placed in your cart.
• Order number.
• Order value and currency.
• Payment status.
• Shipping and tracking information.
• Order history.
• Cancellation, refund, replacement, or support requests.
• Information about damaged, incorrect, incomplete, or defective products.
• Photos or videos submitted to support an eligible product claim.
Customer Account Information
If customer accounts are available and you choose to create one, we may process:
• Account identifiers.
• Login and authentication information processed by Shopify.
• Order history.
• Saved preferences and settings.
• Customer-account activity.
Novellessa does not have direct access to your complete account password.
Payment Information
Payments are processed by Shopify, PayPal, and the payment methods made available through those providers.
Depending on the payment method selected, payment providers may process:
• Payment-card details.
• PayPal account information.
• Billing information.
• Transaction identifiers.
• Payment authorization and confirmation.
• Fraud-prevention information.
Novellessa does not directly receive or store complete credit-card or debit-card numbers.
Communications and Customer Support
We may collect information that you provide when you:
• Contact us by email.
• Submit the Contact Us form.
• Ask a question about a product or order.
• Request an order cancellation or address change.
• Submit a refund, replacement, delivery, or product claim.
• Communicate with us through another enabled customer-support channel.
This information may include the content of your message, your order number, attachments, photographs, videos, and our responses.
Product Reviews and Submitted Content
If product reviews or similar features are enabled, we may collect:
• Your displayed name.
• Rating.
• Written review.
• Photos or videos submitted with the review.
• Product and order information used to verify the review.
• Technical information used to prevent fraudulent or abusive reviews.
Reviews that you choose to publish may be visible publicly.
Device, Network, and Usage Information
When you access the Services, we and our service providers may automatically collect:
• IP address.
• Browser type.
• Device type.
• Operating system.
• Device identifiers.
• Network and connection information.
• Referring website or source.
• Pages and products viewed.
• Dates and times of visits.
• Cart and checkout interactions.
• Advertising interactions.
• Cookie identifiers.
• General location derived from an IP address.
• Information about how you navigate and use the Services.
Marketing Information
If you subscribe to marketing communications or interact with our advertisements, we may process:
• Email subscription status.
• Marketing preferences.
• Email engagement.
• Advertisement views and clicks.
• Website activity associated with an advertising campaign.
• Information used to measure advertising performance or display more relevant advertisements.
Novellessa does not currently use SMS marketing. If this changes, we will update this Privacy Policy and obtain any consent required by applicable law.
2. Sources of Personal Information
We may collect personal information from the following sources:
Directly From You
For example, when you:
• Browse the store.
• Place an order.
• Create or use an account.
• Submit a contact form.
• Contact customer support.
• Subscribe to email marketing.
• Submit a product review.
• Request a refund, replacement, or cancellation.
Automatically Through the Services
We may collect information automatically through:
• Cookies.
• Pixels.
• Tags.
• Local storage.
• Server logs.
• Shopify customer privacy and analytics technologies.
• Similar tracking or measurement technologies.
From Shopify and Payment Providers
Shopify, PayPal, and other available payment providers may provide us with information necessary to:
• Process an order.
• Confirm a payment.
• Prevent fraud.
• Manage an account.
• Provide customer support.
• Complete an eligible refund.
From Independent Suppliers and Fulfillment Partners
Our independent suppliers and fulfillment partners may provide:
• Fulfillment status.
• Inventory availability.
• Tracking information.
• Delivery updates.
• Product or packaging information.
• Information needed to investigate a damaged, incorrect, missing, or defective order.
From Shipping Carriers
Shipping carriers may provide:
• Tracking events.
• Delivery confirmation.
• Failed-delivery notices.
• Address or delivery problems.
• Loss or damage information.
• Proof of delivery.
From Analytics and Advertising Partners
When analytics or advertising tools are enabled, providers such as Meta or Google may provide information about:
• Advertising interactions.
• Campaign attribution.
• Website activity.
• Aggregated audience information.
• Conversion measurement.
3. How We Use Personal Information
We may use personal information for the following purposes:
Providing and Operating the Services
We use personal information to:
• Display and operate the online store.
• Provide product information.
• Maintain customer accounts.
• Remember selected preferences.
• Provide customer-support features.
• Enable product reviews where available.
Processing Payments and Orders
We use personal information to:
• Process and confirm payments.
• Verify transaction details.
• Review suspected fraud.
• Accept, manage, or cancel orders.
• Provide order confirmations.
• Issue eligible refunds.
• Maintain transaction records.
Fulfillment, Shipping, and Tracking
We use personal information to:
• Send order details to independent fulfillment partners.
• Prepare and dispatch orders.
• Create shipping labels.
• Provide tracking information.
• Investigate delayed, damaged, lost, or incorrectly delivered packages.
• Communicate with shipping carriers.
• Process eligible replacement or refund requests.
Customer Support
We use personal information to:
• Respond to questions.
• Investigate order problems.
• Review photographs or videos submitted with claims.
• Provide troubleshooting assistance.
• Process cancellation or address-change requests.
• Maintain records of customer communications.
Security and Fraud Prevention
We may use personal information to:
• Verify accounts and payments.
• Detect fraudulent or unauthorized activity.
• Protect customers, Novellessa, Shopify, and our service providers.
• Prevent misuse of the Services.
• Enforce our Terms of Service and policies.
• Investigate suspicious transactions, reviews, or communications.
Store Improvement and Analytics
We may use personal information to:
• Understand how visitors use the store.
• Diagnose technical problems.
• Improve navigation and content.
• Evaluate product and page performance.
• Measure conversion and advertising results.
• Develop a clearer and more useful shopping experience.
Marketing and Advertising
Subject to your choices and applicable law, we may use personal information to:
• Send promotional emails to customers who have subscribed or otherwise permitted them.
• Notify subscribers about products, offers, or store updates.
• Measure advertising effectiveness.
• Create or use advertising audiences.
• Display advertisements based on interactions with our store.
• Conduct retargeting through advertising platforms when enabled.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.
Even after unsubscribing, we may continue to send non-promotional communications about orders, payments, security, policy updates, or customer-support requests.
Legal and Compliance Purposes
We may use personal information to:
• Comply with applicable laws and lawful requests.
• Maintain records required for tax, accounting, dispute, or regulatory purposes.
• Respond to court orders, subpoenas, or government requests.
• Establish, exercise, or defend legal claims.
• Enforce agreements and store policies.
• Protect the rights, safety, and property of Novellessa, our customers, or others.
4. Cookies and Similar Technologies
We and our service providers use cookies and similar technologies to operate and improve the Services.
These technologies may include:
• Essential cookies required for security, checkout, account access, cart functionality, and website operation.
• Functional cookies used to remember choices and preferences.
• Analytics cookies used to understand store traffic and performance.
• Advertising cookies or pixels used to measure campaigns and display more relevant advertising when enabled.
Some cookies are necessary for the store to function and cannot be disabled through ordinary privacy controls.
Depending on your location, you may be presented with a cookie banner or privacy choices that allow you to accept, reject, or manage certain non-essential technologies.
You can also manage cookies through your browser settings. Blocking some cookies may affect the functionality of the Services.
5. Shopify and Shopify Network Intelligence
The Services are hosted by Shopify, which collects and processes personal information to operate, secure, support, and improve the Shopify platform and our store.
Information submitted through the Services may be transmitted to Shopify and processed in countries other than the country where you live.
Shopify Network Intelligence is enabled for our store. Shopify may use information about your interactions with our store, together with information about your interactions with other merchants and Shopify services, to provide enhanced fraud prevention, analytics, personalization, advertising, and commerce features.
For certain Shopify enhanced services, Shopify determines how personal information is processed and may be independently responsible for responding to applicable privacy requests.
You can learn more about Shopify’s privacy practices and available privacy choices at:
https://privacy.shopify.com/en
6. How We Disclose Personal Information
We may disclose personal information only as reasonably necessary for the purposes described in this Privacy Policy.
Shopify
We disclose information to Shopify to:
• Host and operate the store.
• Process orders and checkouts.
• Maintain customer accounts.
• Provide analytics.
• Support security and fraud prevention.
• Enable customer privacy features.
• Provide enhanced Shopify services.
Payment Providers
We disclose payment and transaction information to PayPal and other enabled payment providers to:
• Authorize payments.
• Complete transactions.
• Prevent fraud.
• Process refunds.
• Resolve payment disputes.
Independent Suppliers and Fulfillment Partners
We disclose the information necessary to fulfill an order, which may include:
• Customer name.
• Shipping address.
• Telephone number when required for delivery.
• Email address when required for fulfillment or tracking.
• Products and quantities ordered.
• Variant or product selections.
• Shipping method.
• Order reference.
We do not authorize fulfillment partners to use this information for their own unrelated marketing.
Shipping Carriers and Logistics Providers
We disclose information required to:
• Transport packages.
• Provide tracking.
• Complete delivery.
• Correct eligible address or delivery issues.
• Investigate loss or damage.
Email and Communication Providers
We may use Hostinger Mail and related email infrastructure to:
• Receive and respond to customer messages.
• Send order or support communications.
• Maintain relevant correspondence.
Analytics and Advertising Providers
When enabled, we may disclose or make information available to providers such as Meta or Google for:
• Analytics.
• Campaign measurement.
• Advertising attribution.
• Audience creation.
• Personalized or targeted advertising.
• Fraud prevention and security.
These providers process information according to their own privacy policies and the choices available through our store and their platforms.
Professional and Legal Advisers
We may disclose information to accountants, lawyers, insurers, consultants, or other professional advisers when reasonably necessary to:
• Operate the business.
• Comply with legal obligations.
• Resolve disputes.
• Protect legal rights.
Government and Legal Authorities
We may disclose information when we reasonably believe disclosure is necessary to:
• Comply with applicable law.
• Respond to valid legal process.
• Protect rights, safety, or property.
• Investigate fraud or unlawful activity.
• Enforce our agreements and policies.
Business Transactions
If Novellessa is involved in a sale, transfer, reorganization, financing, or similar business transaction, personal information may be disclosed to relevant parties subject to appropriate safeguards and applicable law.
7. Sale and Sharing of Personal Information
Novellessa does not sell personal information in exchange for money.
When advertising, analytics, Shopify enhanced services, or retargeting technologies are enabled, certain identifiers and online activity information may be disclosed to Shopify or advertising partners.
Depending on the law where you live, this type of disclosure may be legally described as “selling,” “sharing,” or “targeted advertising,” even though no money is paid for the personal information itself.
Where required, you may opt out through:
• The cookie banner.
• The data-sharing opt-out or privacy choices page available through our store.
• Your browser or device privacy settings.
• The settings provided by the relevant advertising platform.
• A request sent to support@novellessa.com.
We do not knowingly sell or share for targeted advertising the personal information of individuals under 16 years of age.
8. Email Marketing
If you subscribe to the Novellessa email list, we may send communications about:
• New products.
• Promotions.
• Store updates.
• Relevant product information.
Subscription is optional.
You can unsubscribe at any time through the unsubscribe link included in a marketing email or by contacting support@novellessa.com.
Unsubscribing from marketing does not prevent us from sending transactional or service messages related to an order, payment, account, security issue, or customer-support request.
9. Product Reviews and Public Content
If you submit a review, rating, photograph, video, or other content for publication, the information you choose to publish may be visible to other visitors.
Do not include sensitive personal information, home addresses, payment information, or private contact details in public reviews.
We may use submitted reviews and related content to:
• Display customer feedback.
• Verify that a review relates to an order.
• Prevent fraudulent reviews.
• Moderate unlawful, abusive, misleading, or inappropriate content.
10. Third-Party Websites and Services
The Services may contain links to third-party websites, applications, social networks, payment providers, or other services.
We do not control the independent privacy or security practices of those third parties.
Before providing personal information directly to a third party, review that party’s privacy policy and terms.
A link from our Services does not necessarily mean that Novellessa endorses or controls the third-party service.
11. Data Retention
We retain personal information for as long as reasonably necessary to:
• Process and support orders.
• Maintain customer accounts.
• Provide customer service.
• Manage refunds, replacements, disputes, or chargebacks.
• Prevent fraud.
• Maintain financial and transaction records.
• Comply with legal, tax, accounting, and regulatory obligations.
• Enforce agreements and policies.
• Establish, exercise, or defend legal claims.
Retention periods vary depending on the type of information, the nature of the transaction, and applicable legal requirements.
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.
12. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no website, network, storage system, transmission method, or security measure can be guaranteed to be completely secure.
You should not send complete payment-card numbers, account passwords, government identification, or other highly sensitive information through ordinary email or the Contact Us form.
You are responsible for keeping customer-account credentials confidential and for notifying us if you believe your account has been accessed without authorization.
13. International Processing and Transfers
Novellessa operates from Saudi Arabia and currently serves customers in the United States.
Shopify, payment providers, independent suppliers, fulfillment partners, shipping carriers, email providers, analytics providers, and advertising providers may process personal information in countries other than Saudi Arabia or the United States.
Those countries may have privacy laws that differ from the laws where you live.
Where required by applicable law, personal information will be transferred using recognized legal safeguards or other permitted transfer mechanisms.
14. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have the right to:
• Request confirmation of whether we process your personal information.
• Request access to personal information we maintain about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of eligible personal information.
• Request a portable copy of certain information.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Opt out of targeted advertising or legally defined sale or sharing.
• Unsubscribe from marketing communications.
• Appeal a decision we make concerning a privacy request.
• Submit a request through an authorized agent where permitted.
These rights are not absolute. We may retain or continue processing information when permitted or required for purposes such as:
• Completing an order.
• Preventing fraud.
• Maintaining financial records.
• Complying with legal obligations.
• Resolving disputes.
• Establishing or defending legal claims.
15. Exercising Your Privacy Rights
To submit a privacy request, contact:
support@novellessa.com
Please clearly describe the request and provide enough information for us to identify the relevant customer record.
We may need to verify your identity before completing a request. Verification may include confirming information associated with your account or order.
If an authorized agent submits a request on your behalf, we may require evidence of the agent’s authority and may contact you directly to verify the request.
We will respond within the period required by applicable law.
We will not discriminate against you for exercising an applicable privacy right.
If we deny a request and applicable law provides a right to appeal, you may appeal by emailing support@novellessa.com and stating that you are appealing a privacy decision.
16. Complaints
If you have a concern or complaint about our handling of personal information, contact us first at:
support@novellessa.com
We will review the concern and respond as reasonably appropriate.
Depending on where you live, you may also have the right to contact or submit a complaint to your local privacy or data-protection authority.
17. Children’s Privacy
The Services are intended for a general audience and are not directed specifically to children.
We do not knowingly collect personal information from children who are below the age at which they may lawfully provide consent in their jurisdiction.
If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, contact support@novellessa.com so that we can review and, where appropriate, delete the information.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to:
• Our business practices.
• Shopify functionality.
• Payment or fulfillment providers.
• Analytics or advertising technologies.
• Applicable legal or regulatory requirements.
When we update this Privacy Policy, we will revise the “Last updated” date and publish the updated version on this page.
Where required by applicable law, we may provide additional notice of material changes.
19. Contact Information
For questions about this Privacy Policy, our privacy practices, or a privacy-rights request, contact:
Novellessa
Operated by Ammar Rahhal
Email:
support@novellessa.com
Telephone:
+966 56 620 4013
Business Address:
Building 4471, Quraish Street
Quraish District
Jeddah 23443
Makkah Province
Saudi Arabia
Customer support is primarily provided through email and the Contact Us form. We aim to respond within 1–2 business days.